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Next-Generation Soul Strikes Back With Forward Design, Modern Tech, and More Diverse Model Lineup Iconic shape and profile evolve on top of all-new platform Technologically advanced cockpit designed to provide visceral musical experience New 2.0-liter engine and available IVT transmission combination Available 10.25-inch wide display2 and available Head-Up Display2 play up Soul’s high-tech image New “GT-Line” models and “X-Line” adds more visual and performance excitement to Soul family SAN DIEGO, Calif., Feb 20, 2018 – All-new and funkier than ever, the 2020 Soul is a completely new yet familiar version of Kia’s beloved and award-winning urban runabout. Taking everything that helped popularize the quirky, unconventionally styled subcompact, Kia Motors poured more of its soul into nearly every inch of the vehicle, resulting in a third-generation that continues to transcend unmatched style, peppy performance, thrilling technology, and urban practicality. “The Soul has been a massive success since its introduction to the U.S. market, blowing its (now defunct) rivals out of the water and establishing itself as an automotive icon with its fun-loving character and eccentric style,” said Orth Hedrick, executive director of Car Planning and Telematics. “Even with an entirely new generation of competitors now crowding the marketplace, we are confident the all-new Soul will once again prove to be a tough contender given its unparalleled style and impressive level of invigorating technology and customization options.” Proving the point that “there is a Soul for everyone,” the normally aspirated and optionally turbocharged Soul is available in five trim levels – LX, S, X-Line, GT-Line, and EX – plus the all-new Soul EV (outlined in a separate press release). Design Beyond the Box While the Soul stays true to its design heritage with its boxy silhouette and confident stance, its newly sculpted lines, cutting-edge details, and technical lighting elements present the most futuristic, youthful and innovative Soul yet. New exterior design highlights include: High-tech front headlight configuration with connecting trim piece accentuates width Slim-design daytime running lights and turn signal indicators Larger front grille with unique two-tone treatment Front fender detail lines add volume to clean and smooth surfaces Roof rack mounting points Three-dimensional wraparound boomerang-shaped taillights C-pillars designed to resemble airplane wings Signature vertical rear window and “Island” stay true to Soul design heritage Distinctive C-pillar garnish features new “Soul” graphic Music has been an overarching theme for Soul since its inception, and it’s no different this time around. For the third generation, designers and engineers turned up the volume on the interior design. Drawing inspiration from the “emotional visualization of sound,” the Soul’s interior space is adorned with shapes and textures that reflect acoustic inspired elements to create a full sensory experience. Interior design highlights include: Available sound mood lighting emits soft light from the center door panels and a unique 3D pattern surface on the upper door panels, with the ability to synchronize to the beat of the music playing through the Soul’s audio system Sound mood lighting features a rainbow of customizable colors Available wireless charging1 Available dual auto climate control Soul’s signature tweeter speakers HIGHLIGHT – SOUL’S MOOD LIGHTING SYSTEM Since the Kia Soul first arrived on the scene in 2009, it has established a very real and remarkable connection with music. This continues to be a core attribute of the Soul's persona and the volume has been turned up to 11 with a new mood lighting system that tailors the interior ambiance according to a variety of selectable “moods”: Hey! Yo! Party Time Traveling Romance Midnight City Cafe Smart Packaging and Stronger Structure Despite its compact footprint, the Soul’s boxy dimensions continue to offer up a surprising amount of cargo and passenger space. Slightly longer than before, the 2020 Soul also features more smartly designed packaging in an effort to make accessibility even easier. Exterior Dimensions: Length: 165.2 in. Width: 70.9 in. Height: 63.0 in. Wheelbase: 102.4 in. Interior Dimensions: Legroom (front / rear): 41.1 in./ 38.8 in. Headroom without sunroof (front / rear): 39.4 in. / 39.5 in. Shoulder room (front /rear): 55.5 in. /54.7 in. Cargo capacity: up to 24.2 cu.-ft. Packaging highlights: Wider and lower rear liftgate opening improves ease of loading and unloading Easy grip handle on liftgate Dual level cargo board offers flexibility with the ability to accommodate taller items using the lower level setting Larger front door openings as a result of sculpted front door panels The 2020 Soul’s stronger structure benefits from an increased use of Advanced High Strength Steel (AHSS), hot stamped components, and structural adhesive. With stronger bones, the 2020 Soul is expected to achieve the highest safety ratings from the Insurance Institute for Highway Safety (IIHS) and National Traffic Highway Safety Administration (NHTSA). Next-Gen Infotainment and Kia Drive Wise Technologies Recognizing that one’s car is an integral part of their social life, the 2020 Soul continues to surprise and delight with next-gen infotainment and technology. Available 10.25-inch HD color touchscreen2 with split screen function (standard on EX, GT-Line with turbo engine) and rear view monitor3 and parking guidance Android Auto4 and Apple CarPlay5 Bluetooth®6 Multi-Connection - two Bluetooth devices can be connected at the same time Available 8-inch Head-Up Display2 Available 640-watt Harman Kardon7 audio system – twice the wattage of current Soul – with an amplifier and 10 speakers including tuned center speaker and subwoofer Like other newly designed Kia models, the all-new Soul offers a suite of available Kia Drive Wise features8 including: Forward Collision Avoidance (FCA) / FCA Pedestrian type Lane Keeping Assist (LKA) Lane Changing Assist (LCA) Driver Attention Warning (DAW)9 Blind-spot Collision Warning (BCW) Rear Cross Collision Warning (RCCW) Smart Cruise Control (SCC) High Beam Assist (HBA) What Drives You? Soul enhances its fun-to-drive personality and versatility with different drivetrain combinations. From the all-new 2019 Forte, Kia’s Intelligent Variable Transmission (IVT) is now available on the 2020 Soul for those who require efficiency with their zip. Designed and built in-house, the IVT is Kia’s unique version of a continuously variable transmission that provides an engaging driving experience. 2.0-liter Nu four-cylinder engine + 6-speed manual transmission or Intelligent Variable Transmission (IVT) 147 horsepower, 132 lb-ft. of torque EPA-rated fuel economy: 25/31/27 mpg10 city/highway/combined (6-speed manual) 27/33/30 mpg10 (IVT) For those who desire more zip, a turbocharged option is also available: 1.6-liter twin-scroll turbocharged I-4 GDI engine + 7-speed dual-clutch transmission 201 horsepower, 195 lb. ft of torque EPA-rated fuel economy: 27/32/29 mpg10 With the Soul’s all-new platform comes a more refined experience behind the wheel and on the road. Engineers designed suspension geometry to help quell noise, vibration and harshness while also improving handling and comfort in a variety of conditions. A Soul for Everyone The 2020 Soul can be outfitted to convey one’s unique sense of style through a variety of customizable options. Aside from the all-new Soul EV that debuted alongside its gasoline counterpart, the Soul offers even more flexibility according to different lifestyles. GT-Line Sporty front and rear fascia 18-inch alloy wheels P235/45 R18 tires Unique side sills and front fascia with red accents Integrated fog lights on front grille “GT-Line” badging Leather-wrapped D-shaped steering wheel and gearshift knob Available 201-HP turbocharged engine Chrome tip center exhaust Larger disc brakes Sport-tuned suspension X-Line Rugged body kit Body cladding Overfenders for chunkier look Offroad-inspired accents “X-Line” badging Unique 18-inch alloy wheels Roof rail inspired accents Optional two-tone paint Fog lights EX Designer Collection (package available on EX trim) 18-inch alloy wheels with black spokes LED headlights and fog lights Optional two-tone roof treatment P235/45 R18 tires About Kia Motors America Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.* For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert. * The Sorento and Optima GDI (S, EX, SX and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts. 1 Charging system only works with select devices. Refer to the vehicle's Owner's Manual for warnings and instructions.” 2 Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution. 3 Rear View Monitor is not a substitute for safe driving, and may not display all objects behind the vehicle. Always drive safely and use caution. 4 Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC. 5 Apple CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply. 6 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology. 7 Harman/Kardon is a registered trademark of Harman International Industries, Inc. 8 These systems are not substitutes for proper and safe driving, parking, and/or backing-up procedures. These systems may not detect every object behind or alongside the vehicle or in the vehicle’s blindspot or direction of travel. Always drive safely and use caution. 9 Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution. 10 Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition.

In the first quarter, Kia has sold 5,395 units of the Telluride, surpassing even their own expectations. This family-oriented, three-row SUV is Kia’s largest-ever vehicle and was introduced at the Detroit Auto Show in January. Thanks to the Kia Telluride, Kia was able to have its best first quarter since 2016. You can read more about winter’s hottest selling vehicles at www.usatoday.com.

Our next major warrior beach retreat will be held May 15 – 22, 2017. The SHERATON BAY POINT RESORT, 4114 Jan Cooley Drive, Panama City Beach, FL will host our combat wounded warriors and spouses. Please visit their website www.sheratonbaypoint.com. The opening ceremony will be held @ the HELEN BLACKBURN  ARNOLD AUDITORIUM – J.R. Arnold High School, 550 Alf Coleman Road, Panama City Beach, FL.  32407 on Thursday, May 18th, 2017 @ 7:00 PM. The parade route will start @ 4:00 PM located at t he SHERATON BAY POINT RESORT, 4114 Jan Cooley Drive, Panama City Beach and end @ the HELEN BLACKBURN ARNOLD AUDITORIUM – J.R. Arnold High School, 550 Alf Coleman Road, Panama City Beach on Thursday, May 18 th, 2017. MOTORCYLES – everyone who wishes to ride their motorcycle in the parade escort is welcome. Please come to the Sheraton Bay Point Hotel and follow the signs that say “MOTORCYCLES” for staging. Please arrive between 3:00 – 3:45 PM. Will depart @ 4:00 PM and arrive at approximately 4:51 PM @ Arnold High School. All motorcycles and vehicles in the parade escort will park in the parking lot behind the Convention Center. This is at the Sheraton Bay Point Resort. Look for signs that say “Motorcyles”, “Honorary Vets” (in cars only), “Wounded Warriors”, “Chaplains”, “Staff” & “Supporters” to find your appropriate place to park. James Leirer -Parade Route Coordinator – will be in the parking lot to answer any questions and to direct traffic. NEW THIS RETREAT – PARADE ROUTE: This route will take us across the Hathaway Bridge eastbound down to Beck Ave then to 23 rd Street and back across the Hathaway Bridge westbound to Panama City Beach Parkway up to Alf Coleman Road then to Arnold High School. We need people with flags on both sides of the bridge.

There are many reasons to drive a compact car. They are often less expensive, and they don’t take up much room for those concerned about parking. The good news is that even if you need a compact, you don’t have to give up power or technology. Take a look at these vehicles and decide which compact Kia is right for you. The Kia Rio The Kia Rio is a subcompact sedan with both standard and optional features in two different trim levels. Both of these come standard with a 1.6-liter four-cylinder engine and front wheel drive. The base LX is the entry-level model, or you can bump up to the EX and add additional packages for extra features. There is a good amount of room inside the Rio and Kia uses quality materials throughout. The trunk of the sedan has 13.7 cubic feet of storage, and the rear seats have a 60/40 split to add more space if you need it. The Kia Rio 5-Door If you want a sportier Rio, the Kia Rio 5-Door is a hatchback version of the compact car. This model adds an extra SX trim level that is not available on the sedan. The SX trim has all the features of the EX and adds a sport-tuned suspension, 17-inch alloy wheels, and a sunroof. You’ll also get automatic headlights and leather upholstery in the hatchback SX. Inside the 5-Door, you’ll have 15 cubic feet of storage space behind the back seats, and if you lay them down, this opens up to 49.8 cubic feet. The Kia Forte The Kia Forte is a compact sedan loaded with technology and a new powerful engine. The base engine is now a 2.0-liter, and it comes with a new six-speed automatic transmission. Kia combined these two for increased fuel-efficiency of up to 32 miles per gallon combined. The Forte sedan comes in three different trim levels so you can choose from the LX, S, and the EX. The Sportier S trim is only available on the sedan and features sport-tuned suspension and a rear spoiler. Choose this model for the option to add lane departure warning with mitigation and blind-spot monitoring. The Kia Forte5 The Forte5 is the hatchback version of the Forte. This comes in LX, EX, and SX trims.The SX trim brings the S level up a little higher by adding 18-inch wheels and larger front brakes. You’ll also get Kia’s UVO eServices system as a standard feature. The Forte5 also has the option for a 1.6-liter turbo engine with the SX trim that delivers more horsepower than the standard engine. For safety features, the Forte5 offers the option for blind spot monitoring along with the other standard features. Kia has several compact vehicles to choose from that are fuel-efficient, fun to drive, and offer a good amount of space. With so many options, you’re sure to find the one that fits your lifestyle, aesthetic, and budget.

.KIA MOTORS BREAKS NEW GROUND WITH PLANNED DEBUT OF SUPER BOWL AD ON NIROBOT FOR MESSENGER Kia Intends to be the First Brand to Launch a Super Bowl Commercial on Facebook Messenger New ad starring Melissa McCarthy alongside the all-new Niro crossover will make its debut on Feb. 1 Second Super Bowl teaser, titled “Iceberg,” is available online now IRVINE, Calif., January 30, 2017 – On the verge of making its eighth straight appearance in the big game, Kia Motors announced the brand’s Super Bowl commercial on the NiroBot for Messenger on Wednesday, Feb. 1. Starring actress Melissa McCarthy, the ad is the centerpiece of a multi-faceted marketing campaign. This is for the all-new 2017 Niro which blends crossover style and utility. Also with exceptional fuel economy of up to 50 mpg combined 1 for the FE trim. “With its advanced technology and tremendous efficiency, the Niro sets a new standard in the market. Being the first bot for Messenger to debut a Super Bowl ad reinforces the idea that our newest crossover is like nothing ever seen before. Kia was one of the first automotive manufacturers to utilize the bot platform. This has achieved more than half a million engagements since the NiroBot was launched in November 2016. Developed and implemented by Ansible, KMA’s agency partner, the interactive NiroBot chat experience includes guided vehicle discovery. Also expansive technical knowledge, step-by-step tutorials and test drive scheduling. Created by David&Goliath, KMA’s advertising agency of record, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is “a smarter kind of crossover.” A key component to Kia Motors’ Green Car Roadmap, the Niro is a no-compromise choice that combines driving enjoyment with eye-catching design, functional utility and hybrid efficiency, thereby striking the perfect balance for today’s consumers and staking claim to a unique position between the hybrid-electric vehicle and CUV segments. As part of Kia Motors EcoDynamics philosophy, the Niro represents an important next step on the path to nearly tripling the brand’s global green car line-up by 2020.  A plug-in hybrid powertrain is due to be added to the car’s line-up later in its life-cycle.

Not just a used car. You have a Kia Certified Pre-Owned Vehicle Choosing Kia Certified Pre-Owned means you have the protection of a Kia Warranty wherever you go. Kia Certified Pre-Owned (CPO) owners can cruise the open road with confidence knowing their car comes with the industry leading warranty. Warranty includes 10-year/100,000 mile Certified Pre-Owned Limited Powertrain Warranty and 12 months/12,000 miles of Platinum Coverage. Additionally upon purchase, you will be welcomed with additional coverage. This includes 24-hour Roadside Assistance and Towing/Rental/Travel Breakdown coverage. Choose the right protection plan for you and explore how your Kia can give you peace of mind on your next adventure or close to home. Protect your investment and peace of mind when you purchase your Kia Vehicle with the extra coverage of Kia Care Service Plans. STANDARD MAINTENANCE PLAN Includes lube, oil and filter change every 3,750 or 7,500 miles based on plan purchased. Also, a multi-point service inspection every 15,000 miles, and a cleaning and adjustment of your covered vehicle's brakes every 45,000 miles. Learn more about the inclusive services of the Kia Care Service Plan. PLUS MAINTENANCE PLAN In addition to the Standard Plan coverage, the Plus Plan includes to tire rotation services every 7,500 mies. More choices for you! Under the Standard or Plus Plan, you have the option to select either 3,750 or 7,500 mile oil change intervals. (consult your owner's manual for what's right for your vehicle). Best of all, Kia Care Service Plan Protection is easy! Maintenance visits can be pre-scheduled. you can use your coupon booklet at your authorized kia service department. All services are performed by timely and efficiently. Click here for complete benefits of the Kia Care Service Plan. Most vehicle factory warranties are valid only if you maintain your vehicle regularly. Kia Care Service Plans include valuable maintenance services that will help you keep your Certified Pre-Owned Kia running like new and ensure your vehicle remains qualified for factory warranty protectio Read more about the Benefits of owning a Certified pre-owned Kia... http://www.kia.com/us/en/cpo/about

The key to your ride – check out our cool car keys!   Along with vehicle research and development, automakers have been perfecting the technology of car keys for decades. Once regarded as simple tools that allowed access to your road companions, car keys have come a long way in becoming the sophisticated and clever devices they are today. Read More... http://kia-buzz.com/car-keys/

Distracted Driving: The Culprit Behind the Increase in Traffic Fatalities A Single Moment of Distraction Can Cause a Lifetime of Regrets Traffic fatalities were up substantially in 2016, with much of the increase attributed to driver distraction. In fact, distracted driving is poised to overtake drunk driving as the number one cause of accidents. Consider the following: By the end of the day, Americans will have sent more than 6 billion text messages Drivers using cell phones fail to see up to 50 percent of the information in their driving environment Sending a text takes your eyes off the road and your mind off driving Drivers using their cell phone have a slower reaction time than drivers with a .08 blood alcohol content

The German godfathers behind Kia's 'game changer' January 8, 2017 @ 9:00 pm Comments Email DETROIT -- It’s the Korean car with the German godfathers. Teutonic duo Peter Schreyer and Albert Biermann pulled the wraps Sunday night on the Kia Stinger, a sleek and sporty GT bearing the European imprints of both executives. Schreyer, the design chief for Kia and Hyundai, turned styling over to the brand’s studio in Frankfurt, Germany. And Albert Biermann, head of vehicle testing and high performance for both brands, fine-tuned the drivability and road manners on Germany’s Nurburgring circuit. “He wanted it to drive like it looks,” Schreyer said of Biermann’s handling handiwork. In keeping with Kia’s tag line, “The power to surprise,” the Stinger will turn heads by taking the Kia brand into new territory -- both sporty and luxurious, Schreyer said at the unveiling. “It’s a game changer for Kia,” Schreyer said. “It’s a new Kia now.” Biermann, who was poached from BMW to inject the Korean cars with more performance DNA, said the Stinger would hold its own against some big names, including the BMW 4 Series Gran Coupe, the Audi A4 as well as rivals from Lexus and Infiniti. Those are high ambitions for a brand long known as cheap and cheerful. Biermann said he showered especially lavish attention on the Stinger as a favorite pet project. “I put more focus on this than maybe several other cars,” Biermann said. “Such a car you never love to leave alone. You want to really babysit this thing all the time.”

Best Box Shaped Car Of 2017: Kia Soul A few years ago in the US, the “box on wheels” car concept was born, with several different boxy vehicles arriving on the market at the same time along with the Kia Soul. These cars were unlike anything ever seen before, which may explain why consumers were so taken by the look. The design of these vehicles tends to go against the flowing designs of the luxury car on the market, but the practicality of the boxy vehicles is what tends to make them all the more appealing. What boxy vehicles lack in the way of curves, they more than make up for with their efficient use of space. Practicality is more important than curves for a lot of consumers. We thought it might be a good idea to look at the history of the boxy vehicle, whilst also looking at which models survived, which didn’t, and what the sales numbers currently look like. We believe that all this information will help you make an informed decision of it’s a boxy vehicle you are after in 2017. Let’s start out by looking at the 4 most popular box-shaped cars to have graced the market in the United States. What are/were the most common cars that look like a box? Nissan Cube (no longer available) Honda Element (no longer available) Scion Xb (no longer available) Kia Soul (still available, selling like hot cakes, and recently had a turbo model added to the family) The first of these 4 box shaped cars hit the market about 15 years ago. They all arrived with a bang, but all but one ended up disappearing with a whimper. Nissan released the Cube boxy car to much fanfare, but their rival to the Kia Soul never really made any sort of impact. It was never able to come close to the sales attained by the Soul, and it was really no surprise when it was removed from Nissan’s US line-up in 2014. The Honda Element, which made its first appearance in the US in 2003, fared a little better, and made it 2011 before getting axed by Honda. The xB, the Scion box car, was the one that many people believed might actually be a rival to the Soul, especially since it was the first of the group to appear on the market. It was the vehicle that Scion used to launch their brand back in 2003, and at that time, it was considered to be an ultra-hip vehicle that would set the tone in the urban utility market. It was initially a hit with the younger generation, but an ill-conceived redesign in 2008 put sales of the model into a tailspin from which it was simply unable to recover. It cannot be argued that sales of the xB were great in the early days, but Toyota, the owners of Scion, decided to finally pull the plug in 2015. We have just ushered in 2017, and there is now only one car left standing in the boxy vehicle market: the Kia Soul. Not only has the Kia boxy car survived, it has gone from strength to strength each year, setting new sales records in the process. Last year, the Soul moved more than 140,000 units in the US alone. Boxy SUVs? The current Soul is described as a crossover, as it is like two vehicles rolled into one. It behaves like a car on the road, but has the ground clearance of an SUV. For now, there is only one version of the Soul available, but word is that an AWD model, much like the Trailster concept, will arrive in the next year or two. That should help cement the Soul as one of the best boxy SUV’s ever created. What makes the Soul such a great boxy vehicle There are many reasons why the Soul is the best boxy car of 2017, but we have narrowed it down to just 5: It’s a remarkably reliable vehicle that has been recognized by J.D. Power as being the highest quality vehicle in its segment for 2 consecutive years. It delivers excellent gas mileage. The new 2017 Soul Turbo will come with a fuel efficiency rating of xx mpg, which is great for a 200-hp plus vehicle. There are few cars around that are as safe to drive as the Soul, as this boxy Kia vehicle aced its crash tests in both the US and Europe. Also comes as an electric version. You simply cannot find another boxy vehicle out there that can get you around on electric power alone. The Soul EV is better delivers more than you would expect from an all-electric model. Best warranty in the business. Like all Kia vehicles, the Soul comes with a 10-year/100,000-mile warranty that simply cannot be beat. But... BILL BYRD KIA doubles the power train to 20YEARS / 200K MILES!

12/15/16 | ID: 11952 A New Kind of Crossover, the Niro Defines the Segment with a Long List of Desirable Attributes, Crossover Utility and Hybrid Technology Niro offers bold, crossover style and utility while providing exceptional fuel economy –up to 50 mpg combined 1 Niro (Urban Crossover Hybrid Vehicle) employs an evolved hybrid system that contributes to a dynamic driving experience, while also providing superior utility and eye-catching looks SAN ANTONIO, Tex., Dec. 15, 2016 – Unveiled globally at the Chicago auto show earlier this year, the all-new 2017 Kia Niro is a no-compromise vehicle that combines driving enjoyment with eye-catching design, functional utility and hybrid efficiency.  Arriving in Kia retailers in the first quarter of 2017, the all-new Niro strikes the perfect balance for today’s consumers and stakes claim to a unique position between the hybrid-electric vehicle and CUV segments. “We’re excited about the Niro,” said Orth Hedrick, vice president product planning KMA. “It’s fantastic – exceptional fuel economy, great looks, the usefulness and security of a compact utility and it’s fun to drive.  The Niro really does set a new standard in the market.”  Designed to provide a new generation of environmentally conscious, adventurous and design-loving drivers everything they want but was previously unavailable, the Niro’s long list of features and attributes includes: Exceptional fuel efficiency — up to 50 mpg combined 1 — and, as a result, reduced emissions. An innovative hybrid system featuring a 6-speed dual clutch automatic transmission with Sport Mode, to provide a more dynamic and engaging driving experience, while delivering extremely efficient operation. A spacious cabin with lots of room for occupants and their gear. Kia’s full array of driver assistance features – advanced high-strength steel structure, seven airbags, available Autonomous Emergency Braking (AEB), Blind Spot Detection (BSD), Rear Cross Traffic Alert (RCTA), Lane Change Assist (LCA) and Lane Departure Warning (LDW). 2 The Niro doesn’t look like other hybrids, its eye-catching design is athletic – strong, sculpted and modern. It’s well-equipped – Standard UVO3 with Apple CarPlay TM3, Android Auto TM4 and a 7-inch touchscreen and available Smart Cruise Control, navigation and a Harman Kardon ®5 premium audio system. 6 An “Un-Hybrid” Design Designed at Kia’s design centers in Irvine, California, and Namyang, Korea, the Niro demonstrates that owners don’t have to sacrifice emotionally engaging design or functional utility in the name of efficiency. Wide and low proportions with a long wheelbase and short overhangs yield an athletic stance, while aggressively shaped headlights and a new interpretation of Kia’s tiger nose grille define the front theme. The Niro’s profile is distinguished by its strong shoulders, defined wheel arches, rocker-panel cladding, and roof rails. The strong and sporty rear theme is enabled by the wide stance, rear skid plate, and multi-element horizontal LED tail lamp graphic. The instrument panel is uncluttered and clean, with colorful and informative gauges at the forefront and perfectly positioned primary and secondary controls falling readily to hand. Interior roominess comes by way of the Niro’s generous 106.3-inch wheelbase, body height, and wide stance, which affords ample leg-, head- and shoulder-room. While the clever packaging of the high-voltage battery assists in delivering a desirable driving experience, its location underneath the rear seats also increases cabin and cargo space and allows a flat load floor. In addition to spaciousness and comfort, ensuring a quiet interior environment was also a key development focus for engineers. Noise and vibration countermeasures were employed to minimize at the source, with specially designed engine mounts, equal-length driveshafts, and even by adding a damper inside the steering wheel hub to minimize vibrations felt in the steering wheel. Copious insulation in the Niro’s front structure, optimized suspension bushing stiffness, careful body sealing, and application of expanding foam inside the A- and B-pillars all prevent road and tire noise from entering the cabin. Furthermore, acoustic windshield glass and carefully shaped side mirrors help mitigate wind noise. Strong and Light Core The platform underpinning the Niro has been specifically engineered to accommodate the gasoline-electric hybrid powertrain, and with 53 percent of Advanced High Strength Steel (AHSS), including reinforcement in the A- and B-pillars as well as the roof rails, it is both a lightweight and durable structure. Extensive use of hot-stamped components and industrial joint adhesive increase torsional rigidity and improve structural integrity.  As such, Kia is targeting the Niro to earn top honors from the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute of Highway Safety (IIHS). Weight reduction was a critical Niro development aspect, and in addition to the body, AHSS was also used to engineer other elements, including lightweight seat frames. Further, engineers were able to bring down the overall weight by using aluminum for the hood, tailgate and several suspension elements including the front lower control arms, front and rear knuckles, and in the brake calipers. The engineers even eliminated the traditional 12-volt battery to reduce weight, instead utilizing the high-voltage lithium-ion polymer battery. Uniquely Engineered Hybrid Powertrain At the heart of the Niro’s all-new powertrain is a state-of-the-art 1.6-liter GDI four-cylinder engine –- from Kia’s Kappa engine family –- which is engineered specifically for hybrid applications. Making 104 horsepower, the new engine marks the first combination of the Atkinson Cycle, cooled exhaust gas recirculation (EGR), GDI and a long-stroke-narrow-bore specification to maximize efficiencyto up to 50 mpg (Combined) 1. Efficiency and emissions are further improved via the Niro’s exhaust heat recovery system, which speeds engine warm-up by routing coolant to a heat exchanger in the exhaust system. A 43-hp tractive motor is fitted between the engine and transmission and works in tandem with the gasoline engine to produce a robust 139 horsepower and 195 lb.-ft. of torque. That power is transmitted through a newly developed, second-generation six-speed dual-clutch transmission (DCT), which not only boosts efficiency but is also a key factor to the Niro’s great driving experience. The transmission delivers smooth, quick shifts for a natural and spirited feel, which is in stark contrast to that of other hybrids equipped with continuously variable transmissions. Electric energy and power for the whole system is provided by a compact and lightweight 1.56-kWh Lithium Ion Polymer battery located underneath the rear seat. Because the high-voltage battery is both power and energy dense, it is smaller and lighter than other hybrid batteries, and also allowed engineers to downsize the gasoline engine to further maximize fuel economy and reduce emissions. Driving Fun The Niro’s simplified parallel hybrid system creates seamless transitions of power delivered to the front wheels, resulting in a very un-hybrid-like driving experience. The hybrid system is neither intrusive nor obvious. The Niro accelerates quickly off the line and continues its smooth power delivery, inspiring driver confidence in everyday driving maneuvers such as merging onto the highway. Special attention was also paid to brake feel. Applying lessons learned through development of two generations of Optima Hybrids as well as the fully electric Soul EV, Kia engineers designed the Niro’s regenerative system to seamlessly blend in hydraulic friction braking. Consequently, deceleration feels more consistent and linear than in other hybrids. Advanced Hybrid Technology The Niro is offered with a suite of advanced driver assistance and convenience technologies, including Blind Spot Detection (BSD) with Rear Cross Traffic Alert (RCTA) and Lane Change Assist (LCA); Smart Cruise Control (SCC); Lane Departure Warning (LDW); and Autonomous Emergency Braking (AEB). All-new Eco-DAS(Driver Assistance System) features Kia’s first application of Coasting Guide and Predictive Energy Control, which use the navigation system and analysis of the driver’s route to improve efficiency. The Coasting Guide aims at maximizing fuel economy by coaching the driver on when to coast and brake. Predictive Energy Control anticipates topographical changes on the road ahead to actively manage energy flow, seamlessly determining when its best to recharge the battery and when its best to expend stored energy to optimize overall efficiency.  Similar systems have been seen on German luxury makes, but it Kia’s is the first system to monitor and adjust for both ascending and descending scenarios. Other notable features include Smart Air Intake, which reduces drag by carefully managing the intake of outside air for the HVAC system, and also an accompanying Auto Defog system that prevents condensation from building on the glass by monitoring cabin air conditions to manage the cycling of the A/C compressor. Kia’s award-winning infotainment and telematics system aims to keep Niro drivers connected at all times, with the newest version, UVO3, trickling down from the all-new 2017 Sportage. Complete with AndroidAuto™, Apple CarPlay ®, and UVO eServices featuring 14 telematics services, the enhanced system features up to 8 GB of music storage, access to onscreen apps such as Pandora ®7 and Soundhound and Wi-Fi tethering capability. All this is displayed on a 7-inch capacitive touch screen. The Niro is the latest vehicle introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand and represents a number of firsts. While it was preceded by clean mobility products such as the Optima Hybrid and Soul EV, Niro is the first Kia to make use of an all-new, dedicated eco-car platform and is an important next step on the path to nearly tripling the brand’s global EcoDynamics line-up by 2020.  A plug-in hybrid powertrain is due to be added to the car’s line-up later in its life-cycle. 1 Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition. Niro EPA estimated MPG city/highway/combined FE 52/49/50, LX 51/46/49, EX 51/46/49, Touring Launch 46/40/43, Touring 46/40/43. 2 These features are not substitutes for safe driving, and may not detect all objects surrounding vehicle. Always drive safely and use caution. 3 Apple® is a registered trademark of Apple Inc. 4 Android™ is a trademark of Google, Inc. 5 Harman Kardon is a registered trademark of Harman International Industries, Incorporated. 6 Warning: Driving while distracted can result in a loss of vehicle control that may lead to an accident, severe personal injury and death. Always drive safely and use caution. 7 Pandora® is a registered trademark of Pandora Media, Inc

2017 SPORTAGE NAMED “BEST NEW COMPACT SUV” BY CARS.COM 01/05/17 | ID: 12161 Innovative Packaging, Premium Materials and Value Take Sportage to the Head of the Class Sportage also nominated for esteemed Cars.com Best of 2017 Award IRVINE, Calif., Jan. 5, 2017 —  The 2017 Sportage, the fourth generation of Kia Motors America’s longest running nameplate, is considered the best in its segment as Cars.com has named it the “Best New Compact SUV” of 2017. With the honor, the Sportage is also in the running for the “Best of 2017” Cars.com award. “With all of the improvements made for the 2017 model year, it’s hard to ignore the Sportage” said Orth Hedrick, vice president, product planning KMA. “Instead of bland utility, the Sportage combines distinctly European and sporty styling with an impressive level of craftsmanship and surprising features, all for an excellent value. To be recognized by the experts at Cars.com as ‘Best Compact SUV’ and as a ‘Best Of’ nominee represents how far the Kia brand has come in its continued commitment to world-class quality and top-notch design.” The 2017 Best of Awards is the annual show Cars.com hosts in Detroit during the North American International Auto Show. This year's categories include Best of 2017, Best Pickup Truck of 2017, Eco-Friendly Car of the Year, Family Car of the Year, Luxury Car of the Year and Play Car of the Year. Each car represented on the list excels in three key criteria; quality, innovation and value. All vehicles are 2017 models and Best of 2017 nominees must be all-new or fully redesigned. “It's hard to overstate how far Kia has come in the last 15 years: The South Korean brand has steadily refined its lineup while adding features that wouldn't be out of place in a luxury vehicle. The redesigned 2017 Sportage compact SUV continues that trend with its distinctive styling, a roomy interior, easy-to-use technology and upscale available features,” said Patrick Olsen, Cars.com editor-in-chief. “The SUV segment is booming and compact SUVs are especially hot. That field is extremely competitive, but the new Sportage is well positioned to challenge them — and win.” The all-new 2017 Sportage, an IIHS Top Safety Pick + – when equipped with optional front crash prevention – wraps a contemporary design around a structure that is both stiffer and more spacious than ever before. Advanced driver assistance technologies, significant suspension and steering improvements, and available intelligent AWD improve the Sportage’s driving dynamics while premium materials create a class-up experience in an otherwise utilitarian segment. The 2.0-liter turbocharged inline-four found on the FWD SX Turbo makes 240 horsepower (237 on AWD models) and 260 lb.-ft. of torque, while LX and EX trims use a normally aspirated 2.4-liter engine that produces 181 horsepower and 175 lb.-ft. of torque. About Kia Motors America Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.